The french fashion designer, Georges Rech, made a revolution in the world of fashion. In 1960, he invented the luxury ready-to-wear for women, in other words an affordable ?haute-couture?. With collections in tune with time, the brand Georges Rech, an International emblem of the French elegance, commenced the new line of the optical frames for men and women with character. Georges Rech?s style is characterized by the attention to details and the mystery of fitting perfectly. Through harmonic proportions, fine materials and a sense of details to the frames, each frame expresses the seduction hiding in everyone and embodies the ?chic ? la fran?aise?.